Every review on Heard is a real customer speaking in their own voice. Biometric-verified. DMCCA-ready.
The Digital Markets, Competition and Consumers Act. Royal Assent May 2024. Enforcement live since April 2025.
For you: If a review on your profile is fake, commissioned, bought, bot-generated, or from someone who never visited, you are legally responsible. Ignorance is not a defence. The duty to prevent fake reviews sits with the business hosting them.
The Competition and Markets Authority now has direct powers to impose fines without going through the courts. They wrote to 154 UK companies between July and November 2025 alone.
For you: A single complaint from a competitor, a disgruntled customer, or a mystery shopper can trigger an investigation. No court case required. The CMA has confirmed fake reviews as an active 2026 enforcement priority.
The maximum penalty is the greater of £300,000 or 10% of your annual global turnover.
What you'd actually pay:
Your customer records a short voice review on their phone. We prove it's real: one voice, one place, one moment in time. Then we publish it with a compliance-grade audit trail.
Honestly, the staff were just lovely from the moment we walked in. They got us a high chair without being asked, sorted out a smaller portion for our toddler… and the food was genuinely brilliant. My partner had the lamb, I had the gnocchi — both spot on. Just felt like a proper neighbourhood place that actually wants you there. We'll definitely be back.
The Heard map is a public, voice-first directory. Nearby customers find your profile, play real voice reviews from previous customers, and walk in knowing what to expect. Every voice-verified business gets a profile. Free, forever.
Sample street · 7 voice-verified businesses · 43 voice reviews this month · 2 compliance badges · discoverable by every customer within walking distance
Every review listened to, categorised, and sentiment-scored. Patterns surface. Problems get flagged before they become habits.
Free during pilot. No credit card. Your feedback shapes the product.
Check your inbox. Next steps on the way.